Raised in Vancouver, Canada by artist parents,Alex pursued dance, theater and music from a young age. In 2007, she moved to Los Angeles to work in the music industry. The following summer she bought her very first DJ setup and soon after met DJ Mark Luv (The Pharcyde), who became her mentor. It only took a few months for her to go from playing local hotspots around LA to being recognized on Fox News and opening for world renowned DJs AM and Skribble, propelling her to take part in the closing ceremonies when her hometown hosted the Olympics. She’s been living on a plane ever since, sharing her passion for music across the globe.
Alex has DJ’d events for global brands such as Mercedes Benz, Unicef, Disney, W Hotels, Le Meridien Hotels,Thompson Hotels, Dove Beauty,TV Guide, and Universal Music. She regularly spins at annual music and film festival events including Coachella, Lollapalooza, and Toronto International Film Festival. A favorite amongst the fashion crowd, she has played events and runway shows for the likes of Vogue, Dior, Louis Vuitton, Cartier, Armani, Swarovski, Escada, Zara, True Religion, Mackage, Guess, Saks 5th Avenue, Harper’s Bazaar and Marie Claire. Alex has provided the soundtrack for parties and photo shoots for clients such as Miley Cyrus, Adrian Grenier, Leona Lewis, Selena Gomez, Rachel Zoe, and the casts of Pretty Little Liars, Dancing with the Stars, and The New Girl. In addition to a long list of US clubs and events, she has electrified packed venues in over 20 countries. Alex has toured with UK artist Taio Cruz as his official DJ domestically and internationally, playing at The American Music Awards Pre Show, Jingle Ball, and The Tonight Show with Jay Leno.
Alex has been featured by numerous press outlets internationally and made appearances in music videos, commercials and campaigns for the likes of Herve Leger, The Outnet, Sony headphones and California Tourism.